seo site checkup

A website is only as strong as its weakest SEO element. At SEO Analytic, we specialize in comprehensive SEO site checkups that diagnose problems, uncover opportunities, and create a clear roadmap for search success. This in-depth guide explains what our checkup includes, why it matters for your business, and how it helps you outperform competitors in organic search.

What is an SEO Site Checkup?

An SEO site checkup is a full diagnostic scan of your website’s search engine performance. Unlike basic SEO tools that only check surface-level issues, our professional checkup examines:

• Technical SEO health (crawlability, speed, mobile-friendliness)
• On-page optimization (content, keywords, meta tags)
• Backlink profile strength (quality, spam risks, competitor comparisons)
• User experience signals (engagement metrics, bounce rates)
• Indexing and visibility status (are your key pages being found?)

Whether you run a small business website or a large e-commerce platform, our SEO site checkup pinpoints exactly what’s helping—or hurting—your rankings.

Why You Need a Professional SEO Checkup

Search engines constantly evolve, and small technical issues can silently destroy your rankings. Here’s why regular checkups are essential:

1. Fix Hidden Technical SEO Problems

Many websites suffer from:

• Slow page speeds that increase bounce rates
• Broken links that frustrate users and search engines
• Poor mobile optimization that hurts Google rankings
• Duplicate content diluting your search visibility

Our checkup finds these issues before they damage your traffic.

2. Optimize Underperforming Content

Even great content can fail if not properly structured. We check:

• Missing or weak meta titles/descriptions
• Poor keyword placement (over-optimized or too thin)
• Weak internal linking between related pages
• Missing schema markup for rich snippets

3. Identify Security Risks

Google prioritizes secure sites. We verify:

• HTTPS implementation
• Malware or hacking vulnerabilities
• Outdated software/plugins posing security risks

4. Discover Missed Ranking Opportunities

Our checkup compares your site against competitors to find:

• Keywords they rank for (but you don’t)
• Content gaps in your niche
• Backlink opportunities from authority sites

5. Prepare for Algorithm Updates

Google’s core updates frequently shake up rankings. A checkup ensures you’re not caught off guard.

What Our SEO Site Checkup Includes

1. Technical SEO Audit

• Crawlability analysis (Can search engines access your pages?)
• Site speed test (Mobile + desktop performance)
• Mobile usability check (Responsive design, touch elements)
• Structured data validation (Rich snippet potential)
• XML sitemap + robots.txt review

2. On-Page SEO Evaluation

• Keyword optimization check (Relevance, placement, density)
• Title tag & meta description effectiveness
• Header tag structure (H1, H2, H3 hierarchy)
• Image alt text optimization
• Internal linking strategy

3. Content Quality Assessment

• Duplicate content detection
• Thin content identification (Pages needing expansion)
• Readability score analysis
• Content freshness evaluation

4. Backlink Profile Review

• Toxic link detection (Spammy or harmful backlinks)
• Lost linking opportunities
• Anchor text distribution analysis
• Competitor backlink comparison

5. Indexing & Visibility Report

• Pages blocked from search engines
• Orphan pages (no internal links pointing to them)
• Canonicalization issues
• Search Console error review

Common Problems Our Checkup Uncovers

1. Indexing Issues

• Problem: Important pages not appearing in search results.
• Solution: Fix crawl errors, improve internal linking.

2. Slow Page Speeds

• Problem: High bounce rates due to slow loading.
• Solution: Optimize images, enable caching, upgrade hosting.

3. Poor Mobile Experience

• Problem: Google penalizes non-mobile-friendly sites.
• Solution: Responsive design fixes, touch element adjustments.

4. Weak Backlink Profile

• Problem: Not enough authoritative links.
• Solution: Disavow toxic links, build high-quality ones.

5. Under-Optimized Content

• Problem: Great content not ranking due to poor SEO.
• Solution: Better keyword usage, meta tag rewrites.

Case Study: How a Site Checkup Boosted Traffic by 185%

An online fitness coach came to us with:

• Declining organic traffic
• High bounce rates
• Unpredictable rankings

Our SEO site checkup revealed:

• 62% of blog posts weren’t indexed (due to robots.txt errors)
• Product pages lacked schema markup
• Backlink profile contained toxic spam links

After implementing our fixes:

• Indexed pages increased by 78%
• Organic traffic grew 185% in 4 months
• Conversions from search improved by 40%

Why Choose SEO Analytic’s Site Checkup?

✅ Deeper Analysis Than Free Tools – Most free checkers miss critical issues.
✅ Prioritized Fixes – We highlight what matters most for quick wins.
✅ Competitor Benchmarking – See how you stack up against rivals.
✅ Plain-English Reports – No confusing jargon, just actionable insights.

Get a Free SEO Site Checkup Sample

Curious how your website performs? Try our free mini checkup to discover:

• Top 3 technical SEO issues hurting you
• Key on-page optimization opportunities
• One major content gap vs competitors

Don’t let hidden SEO problems hold you back. A full SEO Analytic site checkup gives you the roadmap to higher rankings, more traffic, and better conversions.