How to choose an agency for linkbuilding and backlinks

What are the fundamental rules based on which you must choose an agency specialized in link building? As we already know, link building is one of the main activities regarding SEO. When we choose to adopt a link building campaign, it means that we need to improve our position and authority in the Google SERP, in order to increase the traffic of our website to make ourselves better known through search engines. . Here we show you five solutions for choosing an agency for links and backlinks.

1) Focus on the quality of backlinks to improve our positioning

Usually a link building campaign involves the publication of guest posts on external sites. This is our first step from which to start a campaign based on quality backlinks. We must therefore think in strategic terms given that SEO, if done well and with criteria, can give important results within a few months, improving first the positioning and then the performance of the target site. Naturally this type of promotion must be linked to the links acquired which must be of good quality, just as it is essential not to make mistakes with the anchor texts. The links acquired generally must come from quality sites that do not deal with generalist topics: the more specific and sectoral they are, despite having fewer visits, the more they will help you in the path of authority you are trying to obtain.

2) How to establish the quality of the sites to use for our backlinks

Leaving aside the thorny aspect and the somewhat Manichean dualism that sees supporters of links from themed sites on one side, against those who support the thesis that it is preferable to have links on generalist sites, it is clear that some more authoritative and better positioned sites they may be more convenient than that type of themed site, which however is not capable of generating a large amount of visits and traffic. Reason why acquiring a link on an information site such as Il Fatto Daily or La Stampa can have its advantages, even when we talk about link building, in a more technical capacity or links and backlinks, adopting the philosophy of the purpose that justifies the means, keeping in mind that each site can do its job, given that the good is always easily recognisable.

3) Focus on the naturalness of the link and anchor text

For those who are not in the profession, this point might seem quite obvious and obvious, yet even in 2019 we often come across links and anchor texts that are forced, out of context and which, even to an untrained eye, are striking due to their total absence. of naturalness. How many times have we read texts that seem to have been translated with Google Translate or, even worse, assembled using bots. The web is full of this type of rubbish content. For this reason it becomes necessary to always focus on the naturalness of links and anchor texts; it’s not a question of standing out and standing out, but of doing your job well, always and in any case.

4) The strength of the anchor text: consistency and discipline are always allies

The choice of every single word that is used to construct the anchor text is fundamental. For this reason we must avoid any type of forcing, finding solutions that can give coherence to the text of the article, both in terms of the target and because they are often suspicious to Google: this would be significant damage to the image of the campaign we have decided to carry out, based precisely on positioning and authority, not on the exact opposite.

5) The importance of link positioning

We all know the basic rules when it comes to placing a link on a particular page. It is precisely a tool dedicated to in-depth analysis of a specific editorial content. It is therefore useless to explain why we should not make mistakes such as inserting a link in the title of an article: it would be the worst way to highlight our “Trojan horse”. We always remember the principle according to which the link must be natural and must achieve the purpose of being useful for the user, given that links should never be placed in a forced and off-topic way