What is link building and why is it so important

A quick guide to the concept of link building

As we know in recent years SEO and link building have often gone hand in hand, however it is clear that now the importance of creating high profile links has become an increasingly relevant issue. It is often the only reason why a page ranks higher than that of its direct competitor; This is why it is essential to understand the importance of link building as part of a high-quality SEO campaign to compete for online visibility and links to your site.

Whether you are new to this sector or not, this type of text is useful for clarifying the ideas of how to work in terms of link building in this specific moment and in today’s scenario.

What is Link Building?

Link building is the process of creating hyperlinks from other websites to yours. Search engines scan the links between individual pages on your website and links between websites to determine what counts as a good link.

A link to your site sends a signal to Google that the website is a quality resource on the topic, worthy of a citation. Sites with more backlinks tend to earn higher rankings from Google. SEOs often refer to this as “link juice”.

There are many types of link building techniques you can use, and while they all vary in difficulty and complexity, link building is one of the most time-consuming parts of SEO work. As you may have already understood, not all connections are the same. For example, a link from Sole 24 Ore will be much more useful to you than one from the website of a niche blogger who deals with travel, rather than food and beverage.

Why is link building important for SEO?

Link building is an important part of SEO services because it helps search engines discover new web pages and determines which pages should rank higher in SERPs.

Link building according to Google

“In general, webmasters can improve the rankings of their sites by creating high-quality sites that users will want to use and share.” This means that when you use link building strategies, your goal becomes to earn links because you have created great content that your users want to share, not just creating links for search engines. Link building is one of the most important ranking factors for Google, along with:

• On-page SEO and content optimization
• Website trust and authority
• Site loading speed
• Compatibility with mobile devices
• User experience elements

 When it comes to link building, there is a right way and a wrong way. For long-term viability and performance of the website, link building tactics should be done naturally and follow the webmaster guidelines set by Google. Technically we therefore speak of white hat and black hat, from the English which means white hat and/or black hat optimization (SEO). This yin and yang theory is then applied with some success to establish usage processes and creation tactics in terms of SEO.

“White hat” SEO is the process of using organic link building tactics to improve your online visibility in search results. These techniques get a thumbs up from Google, but usually take longer than black hat techniques. “White” SEO link building techniques might include:

• Guest posting
• Promote your content
• Creating infographics
• Building relationships online
• Comment on authority blogs and blog posts
• Using website directories and business directories

“Black hat” SEO methods are unethical practices that help a website rank in search engines. These methods are generally frowned upon by Google, and in fact, if Google finds that your techniques violate its quality guidelines, the site could be hit with a manual penalty. These can also cost you your positioning at the top of the search engine and not only that, given that bringing the site back to the top after a penalty becomes rather complex and difficult, although not impossible.

“Black hat” SEO techniques include:

• Hidden links
• Connection diagrams
• Excessive use of keywords
• Automatically generated content
• Abusing structured data or anchor text
• Anything malicious or spammy
• Follow nofollow links

Remember the Black Hat SEO tactics we talked about? Well, in the times before the nofollow attribute,

Now, what you need to understand is that until a few years ago, incorrect spam techniques were used massively by those involved in SEO. The reason was simple: to try to dope and artificially boost websites. Up to a certain point all this was allowed or at least tolerated, while now the parameters have become more severe and at the same time rigid in their application. With the introduction of nofollow, most spammers won’t bother posting irrelevant links since they know they won’t get a “follow” link. At this point you may be wondering: if this is the case, why is the presence of spam comments still present and peculiar on certain sites? It is an anachronistic technique that some still apply, albeit with less vigor and with almost no results.

How can Link Building Services help your business?

As we’ve discussed, the importance of links makes a difference to your search engine rankings. The way we have interacted with and used link building has changed over the years, but it still remains a cornerstone of any SEO strategy.

In addition to the benefits to your SEO performance, link building can help you build your business or brand with many other considerable benefits.

Brand building

Link building, when done correctly, can help you build your brand and establish authority in your industry. You want your brand to be at the forefront of your industry – content marketing techniques that involve creating high-quality content and guest posting can help you do that. Showcasing your company’s expertise can go a long way in building your brand, and as an authoritative voice you will be known for what you post in the industry while being rewarded with authoritative inbound links.

Referral traffic

A good link from a highly visited website not only earns you link juice, but can also lead to increased traffic. If you are linking to websites that are relevant to yours, their traffic is likely to be relevant too. This doesn’t just apply to high-traffic sites: often a small, very passionate audience for a relevant blog is better than reaching a larger, more general audience.

Relationship building

Link building strategies often involve posting relevant websites or blogs related to a piece you’ve created, an eye-catching infographic, or a promotion. While the main goal of outreach is to get a link, outreach can help your company build long-term relationships with key people in our industry. These relationships can help you build a brand, creating your own network that will give you greater credibility. Whether you’re a site owner or a key influencer, the value of connecting with others and becoming trusted in your industry is priceless.

More sales opportunities

Referral traffic from relevant sites leads to more potential customers, which leads to more sales. Not only from the increased rankings that link building will give you, but also from the highly qualified referral traffic you will have earned from different types of links. This means that you will now be able to sell more products or services and generate revenue from a new avenue. If it doesn’t seem like much to you.